On Hypocognition

Brock pop-culture prof Jennifer Good has concluded that the television coverage of last week's hurricanes was insufficiently attentive to the issue of climate change—not because there are any more or less hard data linking the two but because "crisis also provides an opportunity for change—an opportunity to shift our frames and include the ideas we desperately need." Conditioning TV viewers to think of one thing when they see another is an example of "hypocognition," writes Good. She's right, of course. As Goebbels said, “It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle."